Do you blog? If you’re a private funds manager, the answer is probably no. But that may be a mistake.
On Tuesday, CapX Partners’ Eric Starr delivered for us a powerful presentation on the value of digital marketing. Eric hammered home the point that GPs must embrace SEO, mass email campaigns and slick websites or risk losing deal flow. Navatar Private Equity, for instance, was mentioned as his central platform to monitor the success of e-marketing campaigns and then manage communication touchpoints after converting leads.
This upcoming Tuesday, Eric is providing a second opportunity to learn how fund managers can fully leverage the value of digital marketing. You can register here.
But even though more and more investment firms are cementing digital marketing strategies as part of their deal origination efforts, the lowly blog is receiving less love. The webinar will urge managers to view content as the foundation of their digital marketing efforts, with blogs as one crucial layer of that marketing bedrock. As a teaser, allow us to provide three reasons why in advance of the show: