Tag Archives | salesforce for Hedge Fund

Webinar: Moving Beyond Coffee – Unlock Deal Flow with Digital Marketing

Blogging as Part of Digital Marketing Leads to Proprietary Deal Flow

Do you blog? If you’re a private funds manager, the answer is probably no. But that may be a mistake.

On Tuesday, CapX Partners’ Eric Starr delivered for us a powerful presentation on the value of digital marketing. Eric hammered home the point that GPs must embrace SEO, mass email campaigns and slick websites or risk losing deal flow. Navatar Private Equity, for instance, was mentioned as his central platform to monitor the success of e-marketing campaigns and then manage communication touchpoints after converting leads.

This upcoming Tuesday, Eric is providing a second opportunity to learn how fund managers can fully leverage the value of digital marketing. You can register here.

But even though more and more investment firms are cementing digital marketing strategies as part of their deal origination efforts, the lowly blog is receiving less love. The webinar will urge managers to view content as the foundation of their digital marketing efforts, with blogs as one crucial layer of that marketing bedrock. As a teaser, allow us to provide three reasons why in advance of the show:

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Amid Performance Woes, the Hedge Fund Industry Wisely Turns to Investor Relations

Financial CRM May Help Hedge Fund Managers with Investor Relations and Fund Performance

The hedge fund industry is facing something of an identity crisis at the moment. Slumping performance figures and investor revolt against the standard “2 and 20” fee model is forcing a shakeout: 291 hedge funds shuttered in the first quarter of 2016, offset by only 206 new funds started up, according to fresh data from Hedge Fund Research. Last year saw the most closures since 2009.

Survivors of the fallout are asked to slash costs and explain again how they outperform the market net of fees. Over the past five years, hedge funds provided investors a measly 1.7 percent return, according to the HFRI Fund Weighted Composite Index. Had that money been invested in the S&P 500 instead, the average annualized return would have been 11 percent.

If things don’t improve, expect more hedge fund outfits to struggle during fundraising. Already the $300 billion California Public Employees’ Retirement System (CalPERS), seen as both a bellwether and pacesetter for other institutional investors, has left the sector. Other big-name investors, including MetLife, American International Group and the New York City pension plan are reportedly set to do the same.

Which makes the timing of a new release from the Alternative Investment Management Association (AIMA) so important. Last week, the hedge fund trade body published an investor relations best practices manual that touches on everything from pre-meeting planning to on-boarding procedures to crisis management. The guidelines are only being made available to AIMA members, but a scan of its executive summary hints at just how much thought and effort went behind its creation.  Continue Reading →

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Cloud Computing & Salesforce Expands Into Financial Services Firms

Susan Wright of Investment Underground interviewed me about the rapid increase in the adoption of cloud computing on Wall Street. Yes, it’s happening. It’s not surprising since financial firms have never been afraid of new technologies. What has also helped us is the fact that traditional software providers tend to be cloud-averse. As I said in the interview:

Our competitors are mostly on premise software providers, who charge insane amounts of money for software from 2 generations ago. Their products were not created for today’s interactive internet and social media world – in fact, it is very hard to modify them. If a user wants a report, you cannot just quickly generate it – you have to pay the vendor $15000 to $20000 in services fees to develop a report for you. There are very high implementation and support fees involved.

The other set of competitors we have are consultants that convince financial firms that their problem is very unique and no off-the-shelf product will fit their needs. They make tons of money reinventing the wheel at the customer’s expense.

However, it’s our value proposition that is compelling for these firms. To quote from the interview:

Our customers love our products because they’re out-of-the-box, based on a pay-as-you-go model and are fully supported by industry experts. They are very flexible, reporting is easy, and the products can be used from mobile devices. And, they are built on Salesforce, the cloud computing leader, so the customer data doesn’t sit on the servers of some local provider. It is as secure as it gets.

Even more importantly, cloud computing and multitenancy enables continuous improvement of the products. Customers get free upgrades as the products improve.

In addition, I think salesforce.com has done a fantastic job of eliminating most of the apprehensions around data security – they have made our job much easier.

To read the full interview, please click on the link below:

Cloud Computing Takes Shape Over Wall Street

Alok Misra

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Navatar Private Equity CRM and Hedge Fund CRM for Salesforce Cloud Featured in Hedgeweek

Hedgeweek and Private Equity Wire mention the work Navatar is doing in bringing cloud computing to the alternative asset world, in their latest article that they interviewed me for.

“US-based Navatar Group is a leading provider of cloud computing for Wall Street firms, but increasingly that client base is widening out to alternative investment managers as they start to fully appreciate the benefits of cloud systems and how they can streamline their operations.”

We see this as a sector that will be gaining a lot of prominence in the US, given the regulatory changes that are anticipated. However, we have also received significant attention from European firms recently and our customer base across the pond has been growing rapidly. We are working on recruiting resellers in each country so we can provide local support. More on that soon …

But I’m truly happy that only 1 out of 50 prospects now mention data security as a concern (our partner salesforce.com has done an excellent job of alleviating those concerns). I’m excited because it takes us to the next step – opening the door for some game changing innovation, as Greg Johnsen points out in his Wired magazine article, The future belongs to cloud-networked companies.

“We’re only in the second inning of cloud computing. Its most profound impact will not be on reducing total cost of ownership, but rather for enabling powerful, game-changing systems — that were not possible before.

Today’s systems were designed for a world without an internet. They assumed little to no connectivity between or across companies. They were designed for companies, in isolation — not communities or “networks” of companies collaborating together.

To survive, companies must transform themselves from silo-based, inward-facing corporate operators to interconnected, highly agile business network orchestrators. They must leverage newer cloud-based B2B platforms designed specifically for inter-company process orchestration and collaboration on a global scale.

I will be communicating more about the cloud platforms of the future, that we and some of the others have been building (it will take more than just Navatar to bring about this change). So back to Hedgeweek, and as I am quoted in their article:

“As with everything, change only happens when clients realise it’s possible and force the vendors.”

Alok Misra

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Hedge Fund CRM

NEW YORK, April 21, 2009 (GLOBE NEWSWIRE) — Navatar Group, a global salesforce.com partner in financial services, today announced several new customers, including KStone Partners, Kelvingrove Partners and Zebra Capital. The firms are using Navatar’s customized CRM for Hedge Funds, a cloud computing application to manage hedge fund and fund of funds operations. Navatar CRM for Hedge Funds is built and run entirely on the Force.com platform from salesforce.com and is available on the Force.com AppExchange. http://www.globenewswire.com/newsroom/news.html?d=163434

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