According to a survey released today by M&A firm AdMedia Partners, an overwhelming majority (81 percent) of senior executives at leading content, marketing services and marketing technology companies believe mergers and acquisitions by strategic buyers in the industry will rise in the coming year.
We are beginning to see it unfold. Just a few days ago, Atlanta based Cox Media sold three Connecticut radio stations to Connoisseur Media in Westport, CT. Inside Radio reports on FCC filings that show Cox is also selling stations in Alabama, South Carolina, Hawaii and Virginia to Summit Media and private equity firm High Point Summit.
Cox Media also started using Navatar Corporate Development CRM service last July, after the company announced a new strategy focused on larger markets, cross market collaboration and heightened impact in fewer markets. They are clearly executing that strategy.
The AdMedia Partners survey shows that mobile remains the area of greatest expected opportunity and a clear driving force behind continued change in the marketing and media landscape. The survey also found that the wisdom of whether to sell or buy has been steadily converging over time, signaling that 2013 is an equally good time for buyers and sellers to act compared to previous years.
We are also finding increased activity in this sector on Navatar Deal Connect, where buyers and sellers meet. We have also seen more media corporate buyers (and sellers) register on the site during the last few months.