Buy Side Fundraising Suffering – Can Salesforce CRM Help?

In the wake of news reports that Venture Capital fund raising had its lowest quarter since ’03, you might be surprised that very sophisticated buy-side firms such as Hedge Funds, Venture Capital firms and Private Equity firms often rely on the must rudimentary, home made fund raising methods (see article: Only 17 venture capital firms raise money in Q3 fewest in 15 years.) For example, many firms are still tracking their efforts in Excel or via notes in Outlook. It’s a very manual, time consuming and arduous way to track and manage their efforts.

Ironically, this is happening at a time when it has never been easier for a Venture firm to switch to better systems with almost no effort. The same browser they use to search for news and research can also be used for the industry’s most sophisticated CRM. No hardware needed other than the laptops they are now using and access to the Internet.

Whether they use our service built on the force.com platform or on top of salesforce.com or some of the other services out there, you have to wonder why, during this time of great stress they are still trying to make do with Excel and Outlook. If it is cost that is holding them back, you really have to wonder. We have priced our service at about the price of a couple of cups of coffee a day on Wall Street. On top of that, our Marketing Department is launching a “buy one get one free” promotion.

If you are in one of these financial firms and suffering from the funding drought – maybe it’s time to think about improving your pumping equipment.

About Allan Siegert

VP Sales - Navatar Group.

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6 Responses to Buy Side Fundraising Suffering – Can Salesforce CRM Help?

  1. Sharon Millstein October 29, 2009 at 7:10 AM #

    We sell to these firms too and I agree with you. They seem to be getting more receptive to technology now. Let’s hope we all have a great 2010!!!!

    Sharon.

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